Re-do of industry association logo

CHALLENGE
The Canadian Concrete Pipe Association created a logo in 2004 for low resolution Web use only. In 2011, with the advent of the CCPA’s 20th anniversary and plans for industry-wide marketing, the logo required a “re-do.”

PROBLEM IDENTIFICATION
The manager of the CCPA contacted Communication Associates who determined that the brand and logo design were strong enough that a new logo design was not required.

OUTCOME
Within one week of assigning the project, and after very little exchange between the client and creative team of Communication Associates, a refreshed logo design was approved and files supplied in three different formats for immediate use.