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Industry Offline Display Advertising

salit steelCHALLENGE
Salit Steel of Niagara Falls had 5 days to submit a full page ad to a leading construction magazine. They had no ad, no supplier to prepare and submit an ad, and little experience in working with the publisher of the industry publication.


PROBLEM IDENTIFICATION

G. Lee was contacted. He assembled a creative team from Communication Associates who immediately secured an extension to the deadline for submitting the ad, With Lee’s knowledge of the industry and the client, images were obtained and copy drafted that required little editing.

OUTCOME
The ad was created, approved by the client, and submitted to the magazine within 12 days. The magazine received an ad that was ready for layout. Client staff  spent little time on the ad thereby maintaining productivity.v