StelCrete recognized the economic recession that began in 2008 as an opportunity to expand its markets and products throughout Canada and the USA. Through a series of corporate acquisitions, strategic partnerships, facility upgrades, and new product offerings, the company successfully positioned itself as a major supplier to the precast concrete and poured-in-place construction industries. The challenge was to refresh, as quickly as possible, the company’s marketing products to support its business development activities.
No collateral material to promote the products and services of the revitalized StelCrete brand.
Within 30 days of assigning the project, and a hard deadline for delivering a finished brochure that required intense communications and coordination of activities between the client, the Communication Associates design team and the printer, the client received a four-page brochure that compliments existing marketing communication products.